Est. 2008 — Our Legacy
A Heritage of
Trust & Excellence
For over fifteen years, we've been the trusted guardians of the world's most extraordinary equines blending tradition with unmatched expertise.
Our Story
Born from Passion, Built on Trust
APX Insurance was founded in 2008 by James Stirling-Crawford, a lifelong horseman who recognised that the equine insurance industry lacked the personal touch and deep expertise that horse owners truly deserved.
What began as a boutique operation serving a handful of distinguished stables in Lexington has grown into the nation's premier equine insurance provider — yet our founding philosophy remains unchanged. Every client is a partner, every horse is an individual, and every policy is a promise.
Today, we protect over 15,000 horses across the country, from champion thoroughbreds to beloved family companions. Our team of underwriters, claims specialists, and equine experts bring not only industry knowledge, but genuine passion for the horses they serve.
Purpose & Direction
Our Mission & Vision
Our Mission
To provide the world's most personalised and comprehensive equine insurance, ensuring every horse owner has the peace of mind that comes with knowing their cherished companion is fully protected — by people who truly understand their world.
Our Vision
To redefine the standard of equine insurance globally — setting a benchmark where exceptional coverage, rapid claims, and genuine expertise converge to create an experience that is as distinguished as the horses we protect.
What Guides Us
Our Core Values
Integrity First
Transparent policies, honest assessments, and promises kept — always. Trust is the foundation of everything we do.
Genuine Passion
Our team are equestrians at heart. We don't just understand insurance — we understand the bond between horse and owner.
Excellence Always
From policy crafting to claims processing, we pursue the highest standards in every interaction, every day.
Swift Action
When it matters most, we move fast. 48-hour claims, same-day emergency authorisations, and 24/7 global support.
Our Journey
Milestones That Shaped Us
Leadership
The People Behind APX
James Stirling-Crawford
Founder & Chief Executive
A lifelong horseman and former competition rider with 25 years of experience in specialist insurance underwriting.
Eleanor Whitfield
Chief Underwriting Officer
Former equine veterinarian turned insurance specialist, bringing unparalleled clinical insight to every coverage decision.
Robert Ashworth
Head of Claims
Champion of the 48-hour claims process and architect of our emergency authorisation protocols that have set industry standards.